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MARKETING AND SOCIAL MEDIA FOR ADVENTURE PARKS

  • Format: Theory

  • Organization: Nkali Group S. A. S.

  • Instructor: Liliana P. Hoyos Hernández

  • Language: Spanish

  • Duration: 6 days

DESCRIPTION

The "Marketing and Social Media for Adventure Parks" course is an unmissable opportunity offered at PCAL 2024. During this specialized training, participants will explore advanced strategies for digital marketing and social media management specifically adapted to the adventure parks industry.

Through interactive and practical sessions, attendees will learn to develop effective campaigns, attract and retain customers, and increase their parks' online visibility. From creating engaging content to optimizing social media ads, participants will acquire practical skills to boost their parks' presence and profitability.

Upon completing the course, students will be equipped to design and execute digital marketing strategies tailored to the unique aspects of adventure parks, allowing them to stand out in a competitive market and effectively reach a broader audience. Get ready to take your adventure park to the next level online and increase its success!

OBJECTIVES

  • Update the development of marketing strategies and customer experience innovation in theme and adventure parks.

  • Refresh knowledge, share experiences, learn new content, and develop practical cases for implementing the different topics in their professional development.

  • Provide training of transversal interest to any role in the organization, allowing participants from administrative, operational, technical, etc., roles to understand the key elements in business development and their implications for sustainability over time.


CURRICULUM

  • Marketing, Promotion, and Sales in Theme and Adventure Parks

  • Marketing Strategies in Theme and Adventure Parks

  • Innovation in Customer Experience, Designing Memorable Experiences

  • Reputation Management and Customer Service in Parks

  • Case Analysis and Future Trends

  • Crisis Management: What to Do in a Difficult Situation

  • Case Workshop (each participant or groups): Innovation Model for Customer Experience



COURSE MATERIALS

  • Visual Material

  • Forms for Course Practice Development

  • Tracking Booklet

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